When a friend of his named Landen was diagnosed with cancer, Brady sold all of his baseball cards to raise money for his treatment. After he passed away, Brady has become even more dedicated to collecting and selling baseball cards to support other families battling cancer. He now donates to another local friend named Ben who suffers from leukemia and also donates to the Cohen Children’s Medical Center, the hospital where Landen was treated. For the past few years, he has been featured by the Holyoke Blue Sox, where he has been selling baseball cards at their home games to raise money.