From Easter to Halloween 2026, New Family Entertainment & Events Will Debut in the Crossroads of the World in the New Year
New York, NY – November 6, 2025 — The Times Square Alliance announces a collaboration with Wonderama Entertainment and TSQ Ventures to create special family experiences through immersive media, live events, and branded opportunities in Times Square in 2026. The Alliance, Wonderama and TSQ Ventures will co-develop and execute a series of family-oriented entertainment activations, as well as attract new family-friendly events to the Crossroads of the World. The collaboration is designed to enhance brand visibility, generate signature media events, and create new sponsorship revenue opportunities.
“Times Square has always been a place where people from all walks of life gather to be inspired and entertained,” said Tom Harris, President of the Times Square Alliance. “This exciting project with Wonderama and TSQV underscores our commitment to reimagining Times Square as a dynamic destination for families—both live and digitally.”
Under the terms of the agreement, the Times Square Alliance, Wonderama Entertainment, and TSQV will:
- Co-create and produce live entertainment experiences tailored to families and young audiences.
- Develop digital content and large-scale promotional campaigns that amplify the reach of Times Square events across platforms.
- Leverage the unique strengths of each partner to deliver high-impact activations that drive engagement and visitation.
“This is about unlocking the full potential of Times Square as a global stage,” said Charles Armstrong, CEO of Wonderama Entertainment. “We’re thrilled to work with the Times Square Alliance and TSQV to create unforgettable experiences for families through a blend of entertainment, technology, and community.”
Since 2021, under the leadership of CEO Charles “Chuck” Armstrong, Wonderama Entertainment has successfully brought Wonderama—the iconic children’s television show hosted by David Osmond—to Times Square each summer. These vibrant, family-friendly tapings before live audiences have become a celebrated tradition, with Wonderama now broadcast across the United States and available internationally in syndication.
“Times Square has been a life-long passion for me and my family,” said Founder of TSQV, George Stonbely. “By bringing together this new partnership, we hope to attract more family-friendly live events, installations and broadcasts to build upon the terrific work that the Times Square Alliance has done over the last 40 years to make Times Square the safe, clean, bright and exciting center of entertainment for New York and the world.”
More details on specific activations and programming will be announced in the coming weeks.
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About the Times Square Alliance:
The Times Square Alliance works to improve and promote Times Square — cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture, and urban life for over a century. Founded in 1992, the Alliance keeps the neighborhood clean and safe, promotes local businesses, manages area improvements and produces major annual events with partners including New Year’s Eve, Solstice in Times Square and Taste of Times Square. To learn more, visit www.TSq.org
About Wonderama Entertainment:
Wonderama is the longest-running kids and family entertainment show in America — a time-honored television tradition renowned for delivering top-tier family fun. With a legacy spanning more than four decades, Wonderama continues to capture the imagination of audiences through a vibrant mix of music, games, science, and creativity that encourages kids to “never lose their sense of wonder.”
Wonderama Live in Times Square brings the excitement of family entertainment to the crossroads of the world, filming brand-new episodes that capture the spirit of live performance, discovery, and imagination. Hosted by David Osmond, alongside co-hosts Chuckie and Alisa, Wonderama broadcasts 52 weeks a year to over 90 million U.S. households, is syndicated internationally, and is supported by a social media influencer network exceeding 85 million followers.
About TSQ Ventures:
George Stonbely and Spectacular Ventures (“SV”) have been involved in the civic, business and philanthropic life of Times Square since 1968. In 1975, Stonbely revolutionized outdoor advertising with the invention of digital signage and the launch of the famous Spectacolor signs — the first computer-programmed billboards that turned static displays into dynamic broadcast media.
Media Contacts:
TJ Witham: tjwitham@timessquarenyc.org
Shin-Jung Hong: ShinJung@nicholaslence.com